According to Forrester Research, 23% of leisure travelers in te US indicate they would prefer to use a local travel agent if they could find a good one. That's pretty interesting , since travel agents have been in every town for years and Charlottesville is no exception.
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So, Who's to Blame?
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You may argue that the Internet has driven travelers to rely on online travel sites to find good deals and easily book their vacation.
Or is it the various business phone book companies that have failed to engage consumers to drive local business awareness?
Third, it is the travel agencies themselves that have unsuccessfully tapped into new marketing channels to drive customers in the door?
And finally, is it the travelers themselves who are at fault? If they would rather use a credible local travel agent, why haven't they picked up the phone, visited an agency or scoured the web to locate a reliable local travel agent with whom to work?
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Opportunities Are For the Taking
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It seems like as a Charlottesville travel agent, the opportunity is for the taking. Understanding and tapping into the market has never been so important. Do your research and prosper!
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