Search engine optimization is so critical to the success of a website and Charlottesville travel agents need to understand the implications of proper implementation.

Some basic on-page SEO tips:
- choose keywords for your site that mirror the search behavior of your niche (understand the balance between keyword search volume and competition)
- consistently apply these keywords in your site, including titles, headers, meta tags, links, etc.
- provide titles and alt attributes to images and ask search engines to index them
- optimize robots.txt and sitemap.xml

A host of off-page SEO strategies are also important to fully leverage the power of search engine optimization.  There is more information for Charlottesville travel agents to learn about SEO in this discussion about a recent travel industry study from the UK: Charlottesville Travel Agent Websites Learn from UK Study.

 


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